Charity Advertising Through Radio Commercials

Radio advertising can be an effective way for non-profit organizations to get their message out there. Kars 4 Kids does a great job of this using its famous jingle to promote the organization.

The Jingle

Kars for Kids is a New Jersey organization that raises money for Jewish children in need. The organization has gained recognition because of its catchy jingle. Some listeners seem to love the jingle, while other people find it slightly irritating, but either way a jingle that everyone is talking about can be considered marketing gold. Personal taste and musical taste aside, if a company can create a jingle that people can remember, and then the company’s name will stay in the consumer’s mind. In this case, when people are looking to make charitable donations, they will think of Kars 4 Kids.

Donate a Car

Kars 4 Kids collects old cars to raise money to help underprivileged youth. Plenty of cars, boats, and other large ticket items are sitting in people’s driveways not being used. Kars 4 Kids can sell these items to buy clothes, food, and more for young people. The organization created the jingle to get their name out there. If you’re looking to get rid of an old car and have heard the jingle, there is no way you will think of another organization when you are humming this addictive theme song.

Hearing the Jingle

Car donations are accepted nationwide, so the commercial can be heard to some extent in all radio markets. However, since the charity home base is located in New Jersey, many New York and Philadelphia radio stations air the jingle multiple times a day. Like any other jingle, it has some listeners enjoying hearing it on a regular basis. In the end, a charity wants its name out there and wants people to make donations. A jingle just needs to help consumers remember a name; it doesn’t have to be Grammy-worthy to be a success.

Filed Under: Audio Tagged With:

Water Resistant Radio: Great for the Outdoors

A water resistant radio is a good choice for people who like to spend a good amount of time outdoors or taking part in outdoor activities such as camping, fishing, doing yard work or even tanning by the pool.  Here is a look at why a water resistant radio is great for the outdoors and a better choice than a regular radio.

While these radios are not completely waterproof, meaning if they get completely soaked there is likely some damage that will be done, they are a better choice for the outdoors.  One reason for this is because they are very sturdy.  The makers of these radios use stronger materials that shield the insides of the radio better than traditional radios.  The whole idea behind the way these radios are designed is to keep water out of them so they are more heavy duty than a regular radio.

Many of these radios use batteries instead of being plugged in so that the user does not have to worry about being shocked in case they get wet.  This also makes the radios easier to take along on places where there are no electrical outlets such as remote campsites, or out on a boat during a fishing trip.  Other people like to take them along to the beach for a fun day in the sun. Some people enjoy using them while they do yard work or fi

Water resistant radios are also known to last longer than regular radios because they are built so strong.  Many shoppers find they really get a lot of usage out of their water resistant radio and they last for many years.

Water resistant radios can be found at most electronic stores as well as outdoor supply stores and sports equipment stores.  There are also many places online where they are sold.  They are around the same price as traditional high quality radios.

Filed Under: Gadgets, Radio Broadcasting Tagged With: , ,

How Can I Get a Job on the Radio?

The radio industry is a fascinating place to work with there being many career opportunities.  Besides being a disc jockey there are other positions looking to be filled. If you have always loved the idea of getting a job on the radio or in the radio industry but are not sure how to get started here are some tips.

Getting an education is one of the most important steps you will take to getting a job on the radio.  Look into local colleges and universities to see what sort of classes they offer to help you get on your way to getting a job on the radio.  You can look into taking broadcasting classes or even classes an aspiring journalist would take since talking about the news is an important part of being on the radio.  Looking to join in on the business part of the radio industry?  Consider taking some business classes or accounting classes.  All of this will really help increase your ability to get hired on.

Another key step to getting a job in the radio industry is to try taking an internship.  Many radio stations regularly take on interns.  It can be hard work at first but it truly is a fantastic way to get your foot in the door and it can lead to a lot of job opportunities.

Lastly, apply for a number of jobs.  Even if you just start out as a radio operator you will still open yourself up to the possibility of moving up in the company.  Many companies advance their current employees first before trying to get new ones.  Not only will it get you inside the company but it will let you experience the atmosphere as well.

Filed Under: General, Radio Broadcasting Tagged With: , ,

Understanding Satellite Radio

Thank the Lord for Satellite Radio

Image by get down via Flickr

While traditional radio has been around for many years satellite radio is the new upcoming way to listen to music.  In the past few years it has become increasingly popular with many listeners opting to switch over to using it.  For those who are not familiar with satellite radio, here is a look at what it is and how it differs from the radio most of us are used to using.

Regular radio stations that we have been using work by using very large antennas.  Although these antennas work well, with some being able to cover areas up to a hundred miles from where they originate from, most only cover an area within 35 miles or so.

Satellite radios differ in the fact that as their name suggests they work by using satellites to distribute music and talk shows not just to one spot or one immediate area but over many, many miles.  People who are traveling by car across state lines are able to hear their favorite music and shows without worrying about them being filled with static or having to change channels just to hear music.  The radio signals can be found all over so it really opens up a broad listening area.   In addition to covering a larger area satellite radio is also a higher quality radio.  Since it comes in a form that is digital the sounds come in much stronger and clearer with no static.

While traditional radio is free, satellite radio is paid for by listeners so it is usually commercial free which is also appealing to many listeners.

Filed Under: Audio, Radio Broadcasting Tagged With: ,

Introduction to the FileZilla

The FileZilla is a free and open source FTP client which is both a reliable and fast cross platform. It contains many useful features as well as a user friendly interface to better the experience of the user. This is a free FTP solution which has FTP client and server programs. The program was developed by Kim Kosse and it currently supports the SFTP, FTP and FTPS protocols and offers a multiple platform. It can be used on Linux, Mac OS X, Windows and many other operating systems. This open source software is distributed under the GNU terms.

There are many reasons why the choice of the FileZilla is a reliable one. The main reason is the fact that it offers an architecture for internet applications which makes it the best in rapid file and information exchange. The software is also designed to be stable even when under use by many users. However, in spite of it being a perfect software for internet tasks, it is vulnerable to malicious attacks and hence the need for an antivirus on the system.

The current FileZilla release which is version 3.1.5 supports a number of features. This include the FTP, FTP over FTPS and the SSH file transfer protocol; IPv6 support, multiple languages, drag and drop support; configurable limits to speed; site manager and transfer queue; transfer of large files of up to 4GB; remote editing of files; filename filters among other great features.

The FileZilla is available on various websites for free download. The updates and upgrades are offered for free.

Filed Under: Broadcasting Networks, Gadgets Tagged With: , ,

Is Satellite Radio Right for Me?

With many music lovers deciding to make the switch over to satellite radio it is has many people questioning if they should spend the extra money and make the switch for themselves.  If you are considering getting satellite radio but are not sure if it is right for you or if it is something you want to invest in here is a look at what it is, as well as some positives and negatives about satellite radio.

Satellite radio is different from regular radio in the fact that it covers a huge area by using satellites.  While with traditional radio stations you may be able to listen to your favorite stations a few towns away with satellite radio you are able to listen to your favorite music a few states away.  If you spend a great deal of time in your car traveling or commuting back and forth to work, you may find you enjoy this.

Another positive about satellite radio is that you will experience a cleaner sound.  Since it is in a digital form the music comes through a lot clearer with no static.  Most people who first experience satellite radio are amazed at the difference it makes.

If you enjoy a lot of variety in your music listening experience you will also enjoy satellite radio.  Satellite radio offers lots of music categories to choose from.  Whether you are a classic rock fan or someone who likes to keep up with all the latest in the hip-hop industry there are many channels to choose from.

The downside to satellite radio is the fact that you have to pay for it.  Some people may find this to be a burden to them financially but many find that with all the extras they get it is worth the extra cost.

Filed Under: Audio, Radio Broadcasting Tagged With: , ,

Asian Radio

If a person from Asia relocates to another country, such as North America, it can be difficult for that individual to get news and informational updates about the current events in their homeland. Some Asian markets and other similar shops broadcast Asian radio for customers, but some people will also want to be able to listen at home or in the car. There are several options to making sure that news can be heard at all times of the day.

Those wanting to find out what channels in their region broadcast Asian music, sports, news, and more can contact broadcasting companies by utilizing the internet or phone. Great options for search engines are Canada 411 and Google. Another option is to purchase a subscription to satellite radio, which can be played at home, in the car, or on the go when using a portable device, so Asians can be constantly plugged into the current events.

ATN-Asian Radio is one example of a satellite channel available through XM Satellite. It provides streaming programming for the Asian community who currently are residing in North America. The channel is produced by Asian Television Network, broadcasts primarily in English, and includes music, current affairs, phone-in and talk shows, news about events taking place in South Asia, and even live sporting event commentary. This will be especially exciting for those wanting to hear updates during the World Cup, since many of the games are not broadcast on standard American television channels. Since its launch in 2007, more and more programming has been offered in other Asian languages. This is considered to be the most extensive channel that caters specifically to the Asian community, as it provides news and information 24 hours a day, with the exception of the occasional Indian soccer match, which is also broadcast on the ATN-Asian Radio channel.

Filed Under: Audio, Radio Broadcasting Tagged With: , ,

Buying a Radio Online

There are many excellent deals on radios to be found online for those who are looking for ways to save money and still get a quality radio.  Here are some tips for buying a radio online to ensure you get the best deal on a radio for the least amount of money.

Some people are apprehensive about buying electronics online since they do not get to try the products out beforehand.  Luckily with these tips you can have an easier time buying a radio on the internet.  The first thing you want to do when you are looking to buy a radio online is to pick a reputable website to buy it from.  Most stores have their own websites now with many of them offering special deals online they do not offer in store.  Try visiting a few of your favorite electronics stores and see what kind of discounts they are offering on their radios.  Other sites that are good to look at are online stores that buy other stores excess items and sell them for a discounted price. You can still get a brand new item this way but at a big discount.

Another good tip to follow is to always look for a radio that comes with some type of warranty.  This way when the radio gets to you if there is a problem you can send it back to be replaced.  When buying from an online store read carefully through their return policies and see what steps you would have to take to return the item if there is a problem.

Lastly always research each website and see what other buyers have to say about the online store.  Reading others testimonies can really save you from a bad experience.

Filed Under: Audio, Radio Broadcasting Tagged With: , ,

Satellite Radio: The Perfect Gift

Satellite radio (Sony 1000ES)

Image via Wikipedia

Looking for the perfect gift for a true music lover? Consider giving someone the gift of satellite radio!  People from everywhere are enjoying all the benefits that come with having satellite radio.  Here is a look at why satellite radio makes the perfect gift even for the pickiest person.

The biggest reason one would love to have satellite radio as a gift is because of all the different varieties of music they will get to enjoy.  Whether they get it for their home or in the car they will love that they have the ability to choose from many different types of music.  For example if they are a country fan they will have several country channels to choose from instead of just a couple.

Another thing people will enjoy when they get satellite radio as a gift is the fact they no longer have to listen to commercials.  Since satellite radio is paid for by those listening to it and not companies needing advertising listeners do not have to sit and listen to a bunch of commercials or browse through several channels just to hear some music.

The quality of the sound is also a big plus when it comes to satellite radio.  Instead of having to listen to channels full of static or channels that will not even come in now listeners get clear sound all the time even if they are traveling.  This makes it a perfect gift choice for someone who is always traveling in their car for business.

Filed Under: Audio, Radio Broadcasting Tagged With: , ,

Is a Job on the Radio Right for You?

Have you always wondered if a job on the radio is right for you?  Like any career there are certain things you must possess in order to have a radio career. Here is a look at some of the qualities you should have if you are considering a job on the radio.

Most radio stations require their radio personalities to have some type of degree particularly in broadcasting.  Several colleges offer all the necessary classes needed to get this degree.  Having it will really prepare you for a career on the radio and really increase your chances of getting hired.

A strong voice is also needed for a radio job.  Radio stations like their dj’s to have a clear voice that is easy to understand.  You have to have a good amount of enthusiasm when you speak.  You need vocal skills that are very strong and the ability to express yourself clearly.  There are several types of communication classes you can take if you have any issues such as a thick accent or some type of impediment.

In addition to needing a strong, clear voice you also need to know how to engage your listening audience.  In between songs you will need to talk about interesting topics or even just give out useful little bits of information that listeners may enjoy hearing.  This requires a good amount of time doing research so you will need to enjoy doing this as well.

Working on the radio you will also need to be willing to work odd hours.  This is not a job where you work a set schedule like you would in an office.  You may start out working nights or early mornings and you must be willing to fill in when necessary.

Filed Under: Audio, Radio Broadcasting Tagged With: ,
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